Wii Party

Wii Party

When was Wii Party released on the Nintendo Wii?

Release date: 08/07/12

Which developer/institution created Wii Party?

Nintendo

How many copies has the game sold since release?

 230,000 units were sold


Broadcast

What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?

·         Title

·         Short dramatic clips

·         Words on screen

·         Release date

·         Some have a colour scheme (e.g bright colours)

·         Company name

In most videogames you would see some parts of the game in the advert to show the players what it is like. You would also see people playing the game itself and their reactions to it

How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.

In the wii party TV advert you can the title of it at the end of the trailer and you can also see the company name.

What is the typical setting for Wii Party TV adverts? Why is that setting used?

The setting used for the tv advert was shown in a living room. It also showed a family playing the game together having fun. This type of setting was used is because the publishers probably wanted to let the public see that it is a game where you can play with family and friends. A home setting makes the game seem fun and enjoyable as firstly you see the characters smiling and laughing and secondly most people think of home as relaxing and comfortable and so it makes the game seem for interesting.

How might the setting appeal to families?

The setting of the advert will intrigue the families as it would kind of persuade them into buying it as it shows a happy family having fun together and parents would want that with their families too and so it would make them buy it.

What celebrities do the adverts feature?

The advert doesn't feature any celebrity. It shows a group of random people but made out as if they were families or friends.

What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc.

From the Wii tv advert you can tell its aimed at 50% female and 50% male as it shows both males and females enjoying themselves whilst playing the game. The game looks like its aimed at people of middle class and of 5 maybe 6 years and older as it shows a younger kid playing as well as an older man (about late 30’s)

Do you think the TV adverts were effective for promoting the Wii Party game?

I think the tv advert was effective at promoting the game as it shows what the game is actually like as well as having a group of people enjoying themselves whilst playing it. It also shows a short mini game in it which allows the public to see what they’re will be playing if they do buy it.

Print

Find a Wii Party review from a magazine or newspaper. What does the review suggest about the target audience for the game?

·         “Awesome casual gaming for all the family. Great deal with the Wiimote as a sweet present. Totaly worth the money. But if there isn't a wiimote bundled, it would be a 7/10 for me. Not great for single player”

·         This one a great one to play with friends and family. Some reviewers think its no good, but I think it's better than Wii Sports"

Is the review positive or negative about the game? Copy and paste one quote from the review to support this view.

It is a positive review about the video game , a quote to show this is “This one a great one to play with friends and family. Some reviewers think its no good, but I think it's better than Wii Sports"

Do you think magazine reviews are effective in promoting the game to Wii Party's target audience?

I think they are effective as it shows the public (who want to buy it) what the game is really like. If they were good reviews then the public would believe in more than them than the company as they would actually tell the public what the really need unlike the company itself.