1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.
Previewed in game magazines
I would say this is effective as it is thought to be a reliable resource as you are able to see everyones views on what people think of the game.
Gadget Show live game available to play
This is another effective technique of making the game successful as firslty the gadget show is a popular programe where everyone watches is and so having the game available to play on it will make it more known.
Gameplay footage on YouTube
This is a significant aspect as it will show the players who are interested in it to see what you have to do in the game and to see what it is like.
Interview with Brian Miller released
2)Watch the following YouTube trailers and explain why they might appeal to an audience:
3) How many views did these trailers receive in total?
4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?
5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?
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