Wednesday 13 November 2013

Film poster and trailer-Analysis


Film poster and trailer- Analysis


Fast and the Furious 6:





Genre: Action/Romance

Key Conventions (poster): Title of publication, production blurb, a strong intriguing image, release date and flash names

Key Conventions (trailer): Voiceover, Release date, title of publication at the end, background music, screen text and short dramatic clips

Target Audience: The target audience is 15-46 years

Why it was so successful: The movie is so successful as firstly fans of Vin Diesel and Paul Walker would definitely watch it. Moreover, this movie is suitable for people who are into racing and action films which broadens the audience more. The trailer also leaves suspense for the audience which makes them wanting to watch it making the film popular.


Harry Potter 7:







Genre: Fantasy

Key conventions (poster): Good strong central image, Title of publication, production blurb, effective tag line, release date and flash names

Key conventions (trailer): Warnerbros sign, background music, voiceover, short dramatic clips, relase date, title of publicayion, platform (3D), website and screen text

Target Audience: 12-40

Why it was so successful: I think Harry Potter was a successful movie because of its magic. Everyone wants to believe that magic exists; they want to become wizards like Harry. It is also because of the actual story, his parents were murdered but some how he survived which intrigues the readers as they'd want to know how. Moreover, as there are 7 series it tells us its successful. If the audience liked the very first film, the'd go and tell the friends so on so forth (voice of audience). 




Abduction:





Genre: Action/Romance

Key conventions (poster): Title of publication, effective central image, production blurb, flash names, screen text and release date.

Key conventions (trailer): Lionsgate sign, voice over, short intriguing clips, background music, flash names, credits, title of publication, coming soon, website and social sites e.g facebook 

Why it was so successful: I think the movie was successful because of the characters. Fans of Taylor Lautner would definitely be interested in the movie. In addition, the story behind it is quite fascinating as he doesn't know who he is; he doesn't know who he's living with and who is real parents are.

Film poster and trailer-key conventions


Film Poster and Trailer-Key Conventions




The genre of this Bollywood film is a hybrid. It has a mixture of drama and romance. It is also a musical. We know this because the poster clearly shows a couple in love. It shows us the man protecting his other half, from the rain, with his coat. Moreover, it also shows the tag line 'Love Makes Life Live' which tells us its a romance movie as well as drama as when two people are in love, there's always something which goes down hill. The trailer also shows the main characters arguing, which intrigues the readers into it more. Furthermore, we can tell its a musical as, all Bollywood movies have songs in the them. It also, shows us a couple of songs in the trailer.

Key conventions of the poster:
Title
Name checks
Colour Scheme
Central image

Key conventions of the trailer:
Release date
Voice over
Songs
Title
Make-up
Fighting

The target market for this film would be 20-45. However, in my opinion i think it is really 15-45. This is because, most teenagers (females) like romance, sad movies as well as the older population. I think this film is mainly for females, about 80% females and 20% male. This is because females are more interested in love whereas, males like action, fighting, explosion movies.
We think this is a successful movie as the trailer really engages and intrigues the target audience into it. It shows short dramatic clips from the movie which really makes the target audience wanting to watch it more.